Business leaders on growth: Tom New on how to find the right investor

"Treat finding investors like you would a sales pipeline."

Tom New, Co-founder of Formismo, shares his business story with finnCap at our Ambition Nation Manchester Summit, explaining how he found the right investor to help grow his company, what that person looked and acted like, and how they responded to his story.

He also explains the importance of hearing the inspiring success stories of other business leaders and how that can supercharge the growth ambitions of entrepreneurs, especially when you hear the stories of those in your area - in this case, Manchester.

Watch the interview below.

Read more from Ambition Nation Manchester as finnCap CEO Sam Smith recaps the event.

Share your scale-up story and be a part of the Ambition Nation's inspirational community of business leaders at ambitionnation@finncap.com.