Exhibiting strong growth, since its inception in 2008, GetLenses brought cohesion to a fragmented market by providing next day delivery of contact lenses in the UK, via the internet.
Its ambition was to dominate the European market. To secure this growth, finnCap raised £8m, in January 2013, in the form of debt and equity to allow GetLenses to acquire VisionDirect for £6m and provide working capital for the enlarged group.
VisionDirect was the number 1 online seller of contact lenses in the UK. The acquisition consolidated the two market leaders with the anticipation that the combined business would either make further acquisitions or be acquired by a larger European or US competitor.
In February 2016 the combined business was acquired by Essilor realising a healthy return for equity investors.