Fast fashion is one of the least sustainable industries on the planet, and environmental sustainability is just a part of the challenge. Greenwashing – when a brand markets itself as “greener” or more ethical than it truly is - is the latest in a slew of questionable behaviours within the fashion world.
As the world becomes increasingly anxious about protecting the planet, greenwashing allegations will likely increase, bringing heightened investment risk.
Our latest Sustainability Insights reports asks how can sustainable investors – or all investors, for that matter – avoid falling into this expensive trap?
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