Growth Funding For Personalisation Expertise

My 1st Years, a UK based, fast-growing small business, offers timeless yet original personalised gifts for babies and children.

Founded in 2009, whilst working on a project in the baby clothing industry, My 1st Years founders, Daniel Price and Jonny Sitton, identified a gap in the market for personalised gifts. This resulted in the creation of a brand and e-commerce site offering high quality personal products at an affordable price.

Price says "Because we were early to the party when it comes to personalisation, we've been able to grow with the trend and react to it. Customers are no longer prepared to wait for a personalised product, so we ship things the same day. They're also not prepared to compromise so everything we produce is top quality. We're now in a position to continue to grow our technology in this area and to be proactive about expanding our offering".

Focused on their mission to become the number one personalised baby globally, the business plans to use the new capital for operations, marketing and international expansion into the U.S.