Landmark investment in Parsley Box will help to provide more high quality nutrition to UK’s elderly in their own home
In May 2019, finnCap Group advised on £3 million investment into Parsley Box by Mobeus. Parsley Box, a direct provider of quality nutritional meals to the elderly and those that are house bound, is set for further substantial growth following the cash injection and the investment will help to accelerate product development customer acquisition and recruitment.
Parsley Box offers a range of more than 80 different ambient meals that keep for six months without being frozen, delivered straight to consumer nationally for next day delivery. Customers benefit from easier product storage, a better selection of meals and an on-demand service, contributing to a more independent and healthier lifestyle.
Founded in 2017 the business is delivering a revenue run rate of over £5 million per annum and has completed 140,000 orders for over 75,000 customers. Adrienne and Gordon Macauley founded partly box out of frustration in finding a meal solution for Gordon’s mother. Gordon noted “the traditional meal delivery services we saw were both very expensive and suffered from slow delivery. Parsley box has reinvented the service by offering next day delivery and a wide range of meals for customers just like my mother.”
Hugo Lough, Head of finnCap Private, commented: “We are delighted to have advised Parsley Box on this transaction Gordon and Adrienne has created a perfect product for an underserved market and have designed the company to operate in a way that resonates with the target audience; there extraordinary growth is a result of that strategy with significant funds behind them and an excellent board led by initial investor and Chairman Kevin Dorren. We are excited for the future of this business.”
Kevin Dorren, Chairman, Parsley Box, commented: “finnCap did an excellent job of introducing us to prospective investors and handling an efficient and accelerated investment process. We have had a great experience and would highly recommend them.”
This deal is another successful demonstration of the broad suite of services finnCap Group provides to both private and listed companies, helping growth businesses and entrepreneurs secure the funding they need to realise their ongoing growth ambitions for the future.